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Social Media
Our comprehensive 10-hour Social Media 101 online course offers students 145 videos, allowing them to be well-versed in several social media topics. This includes setting up Google accounts, navigating through Twitter and learning the significance of using Facebook for business purposes.
Included In This Course
Included In This Course
9 Training Hours
139 On-demand Videos
Closed Captions
14 Topics
13 Prep Questions
Certificate of Completion
Course Description
Social media basics
Although it may be tempting to dive right into setting up a blog, Facebook page, or Twitter account, having success with your marketing efforts is best achieved if you start by understanding the basics of social media. Make sure to spend some time researching how others are utilizing social media and its many features before launching any campaign. In this course we will explore how companies utilize social media for business purposes as well as cover the fundamentals of each platform. We’ll also go through step by step instructions on setting up accounts along with basic terminology so that you can hit the ground running!
Social media presence
Everyone understands the importance of being active on social media, but with time and effort constraints, it can be hard to maintain. Many small business owners begin strong in their use of platforms such as Twitter or Instagram but quickly lose interest when other pressing matters arrive. Fortunately, there are ways to ensure you manage your profiles within only two hours a week – even while sitting comfortably on your couch! With helpful tips and tricks at hand, you’ll soon be leveraging the power of social networking without feeling overwhelmed by its demands.
About our course for aspiring Social media marketers
Social Media is the new word of mouth and has replaced traditional communication mediums in recent years. Most people are only scratching the surface on the interesting things they can do with these social media websites. This Course Bundle includes 10 hours of training covering Facebook, Twitter, Linkedin, Reddit, Pinterest, and many others.
What will you learn:
Our social media course includes 10 hours of training and 145 videos. Throughout the course, students will learn how to set up Google accounts, how to use Twitter, using Facebook for a business and more information on why learning Facebook for a business is so important.
Frequently Asked Questions About Social Media
What can I expect from the Social Media 101 online course?
You can expect a comprehensive 10-hour online course that includes 145 videos. It covers a range of social media topics, like setting up Google accounts, navigating Twitter, and understanding the importance of using Facebook for business purposes.
What’s included in the course?
The course includes 9 hours of training, 139 on-demand videos, closed captions, 14 different topics, 13 preparation questions, and you’ll receive a certificate of completion at the end of the course.
I’m new to social media for business. Will this course help me get started?
Absolutely! This course is designed to help you understand the basics of social media and how other companies utilize it for business purposes. It includes step-by-step instructions on setting up accounts and basic terminology, so you’ll be able to hit the ground running.
I’m worried I won’t have time to maintain my social media presence. Can this course help?
Yes, it can! The course understands the challenge of maintaining an active social media presence, especially for small business owners. It offers tips and tricks to manage your profiles in just two hours a week, so you can leverage the power of social networking without feeling overwhelmed​.
What will I learn from this online course?
The course is packed with 10 hours of training and 145 videos. Throughout the course, you’ll learn how to set up Google accounts, how to use Twitter, and the importance of using Facebook for a business. Plus, you’ll get more information on why learning Facebook for a business is so essential​.
Proudly DisplayYour Achievement
Upon completion of your training, you’ll receive a personalized certificate of completion to help validate to others your new skills.
Course Outline
Social Media Course Content
Module 1.0 Introduction
Social Media Introduction
Creating A Google Account
Setting Up Your Twitter Account
Getting Your Twitter House In Order
Why Facebook For Your Business
Using Facebook As A Business
Setting Up Your Business Page
Setting Your Cover Photo
Tying It All Together
Tip-Adding Admins In Facebook
Module 2.0 Adjusting Your Facebook Settings
Adjusting Your Settings-Part1
Adjusting Your Settings-Part2
Adjusting Your Settings-Part3
Updating Your Page Info-Part1
Updating Your Page Info-Part2
Tips For Getting 25 Likes
Using Facebook As Your Business Page
Module 3.0 Posting on Facebook
What Kind Of Person Would Your Business Be
How To Post To Facebook
What To Post
Sharing Posts
Sharing Links
Pinning And Highlighting With Posts
Tips For GeneratingTraffic
Getting Notifications And Staying In Clients News Feed
Comment Moderation
The Activity Log-Where Do Hidden Posts Go
Scheduling Posts
Module 7.0 Twitter
Limiting the Number Of Actions
Setting Your Twitter Preferences
Finish Setting Up Your Profile
Twitter Widgets
Who To Follow
Connect
Bringing Followers From Facebook
Intro To Hashtags
Examples Of Hashtags
Monitoring Whats Going On
Using Twitter For Social Listening
Social Media Tips
Hashtags Across Social Media
Module 8.0 Pinterest
Overview Of Pinterest
How Does Pinterest Relate To Your Business
Industry Specific Sites
The Uses of Pinterest
Conclusion Of Pinterest
Module 9.0 Reddit
Introduction To Reddit
The Rules Of Reddit
Module 11.0 LinkedIn
Introduction To LinkedIn
Overview Of The Interface And Settings
Open Link Settings
LinkedIn Groups
Adding And Removing Applications
Basic Account Settings
Updating Your Public Profile
LinkedIn Connections Groups And Pages
LinkedIn Channels And Today
Advertising On LinkedIn
Module 12.0 Google+ and Youtube
Introduction To Google Plus
Overview Of The Interface
Setting Up A Google Plus Page
Linking Your Other Social Networks
Linking Your Website To Your Google Plus Page
Review Of Your Google Plus Dashboard
Notification Settings For Google Plus
Photo Settings In Google Plus
Google Plus And YouTube
YouTube Advanced Settings
Interface For Uploaded Video
Sharing Videos Across Your Social Network
Updating Your About Section
Quick Recap Of Everything Covered So Far
Module 14.0 Additional Tools
Bitly
Woobox-Part1
Woobox-Part2
Hoot Suite-Part1
Hoot Suite-Part2
Storify
Social Media Rules And Tips
Tweet deck-Boolean Search
Social Media Conclusion
Module 4.0 Facebook Advertising
Intro To Facebook Advertising
Setup Advertising Account
Types Of Advertising On Facebook
Ad Testing
Choosing Our Audience-Location
Choosing Our Audience-Age And Gender
Choosing Our Audience-Precise Interests
Choosing Our Audience-Broad Categories
Choosing Our Audience-Connections
Choosing Our Audience-Advanced Targeting Options
Choosing Our Audience-Campaign And Budget
Other Types Of Ads-Part1
Other Types Of Ads-Part2
Ad Campaign Manager-Part1
Ad Campaign Manager-Part2
Outside URLs
Building Ad Text
News Feed Format And Creating Your Audience
Campaign Pricing And Schedule
Ad Campaign Tracker
Module 5.0 Facebook Insights
Facebook Insights-Overview Intro
Analyzing Page Posts
Engaged Users
Talking About This
Virality
Likes
Reach
Reach And Frequency
Page Visits
Talking About This
Conclusion
Module 6.0 Facebook Analytics
6.0 New Facebook Analytics Overview
6.1 Page Likes
6.2 Post Reach
6.3 Page Visits
6.4 Posts
6.5 People
New Facebook Analytics Overview
Page Likes
Post Reach
Page Visits
Posts
People
Module 10.0 Tumblr
Tumblr Introduction
Setting Up A Tumblr
Dashboard
Posting To Tumblr
Testing Your Post
URL Post
Chat Post
Audio On Tumblr
Video On Tumblr
Tumblr Conclusion
Module 13.0 Best Practices
Determine Your Goals
Create Your Persona Or Voice
Decide On Your Platforms
Establishing A Social Media Manager
Coordinate With Customer Service
Create A Predetermined Crisis Management Plan
Stick To The Script
Building Relationships With The Media
Find Your Evangelist
Stay Informed-Part1
Stay Informed-Part2
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Social Media
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Smooth delivery and easy access to LMS. Good to see that the LMS offers progress tracking. Would be great if badges were offered on completion of courses to share via Credly to future employers.