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Marketing, Google Analytics and Social Media Training Bundle
Our ITU course bundle is comprised of 11 comprehensive courses that cover a wide range of platforms such as Facebook, Google Analytics and Marketing with Google. our Marketing, Google Analytics and Social Media Training Bundle – after taking these courses, participants will be well-versed in how to leverage the taught skills for marketing and sales objectives – ultimately positioning them to excel in their careers.
Included In This Course
Included In This Course
23 Training Hours
298 On-demand Videos
Closed Captions
30 Topics
92 Prep Questions
Certificate of Completion
Course Description
About our digital marketing courses
Course Description
Expand Your Digital Marketing Expertise
This comprehensive course bundle is your gateway to mastering digital marketing. With a focus on key platforms like Facebook, Google Analytics, and marketing with Google, it equips you with the knowledge and skills to effectively navigate the digital marketing landscape. Whether you’re starting from scratch or looking to upgrade your skills, this course offers in-depth training in social media and analytics, crucial for today’s digital marketing success.
Dive into Diverse Marketing Platforms
Engage with 11 meticulously curated courses covering a broad spectrum of digital marketing tools. From the basics of marketing with social media to the intricacies of Google Analytics, every aspect is designed to enhance your marketing acumen. Discover the art of starting your own YouTube channel and delve deep into the multifaceted world of social media. Each module is crafted to provide practical, hands-on experience, ensuring you can apply your learning effectively in real-world scenarios.
A Learning Path for Every Level
No matter your experience level, this bundle caters to all. Beginners will find a structured path to grasp the fundamentals, while seasoned professionals can update and refine their skills with advanced content. The learning journey is supported by 298 on-demand videos, interactive prep questions, and a certificate of completion to validate your expertise. By the end of this course, you will have a comprehensive understanding of digital marketing tools and strategies, ready to make an impact in the marketing domain.
Course Benefits
Career Advancement with Certified Skills
This training bundle isn’t just about learning; it’s about career transformation. Equipped with these highly sought-after digital marketing skills, you’re set to excel in the competitive marketing field. The certification you earn serves as a testament to your proficiency, opening doors to new career opportunities and advancements.
Hands-On Training for Real-World Application
Experience practical learning with our diverse range of courses. The hands-on approach ensures you not only understand the theories but can also apply them effectively. With real-world examples and interactive content, you’re not just learning – you’re preparing for immediate application in your marketing role.
Continuous Learning and Adaptation
The digital marketing landscape is ever-evolving, and this course keeps you ahead of the curve. With up-to-date content and access to the latest trends and tools, you’re always learning. This continuous education model ensures you stay relevant and competitive in the dynamic world of digital marketing.
Who Is The Course For
Aspiring and Current Marketing Professionals
Whether you’re stepping into the world of digital marketing or looking to upgrade your current skills, this course is ideal. It’s designed for anyone eager to harness the power of digital platforms for marketing success, from new entrants to experienced marketers.
Business Owners and Entrepreneurs
For business owners and entrepreneurs, this course is a valuable tool to understand and leverage digital marketing for business growth. Learn how to effectively promote your brand, reach your target audience, and drive sales using the power of social media and analytics.
Individuals Seeking a Competitive Edge
In a job market that values skill and innovation, this course gives you the edge. Stand out in your job search or within your organization by mastering skills that are in high demand across industries. This course is your stepping stone to a successful career in the fast-paced world of digital marketing.
Included in this bundle are the following courses:
- Basics of Marketing with Social Media
- Marketing Tools and Tips for Success
- Google Analytics
- Starting Your Own YouTube Channel 101
- Social Media
Frequently Asked Questions About Marketing, Google Analytics and Social Media Training Bundle
What can I expect from the Marketing, Google Analytics, and Social Media Training Bundle online course?
This online training course is comprised of 11 comprehensive courses that cover a wide range of platforms including Facebook, Google Analytics, and Marketing with Google. After completing these courses, you’ll be well-versed in leveraging these skills for marketing and sales objectives, which could help you excel in your career.
What kind of content is included in this online course?
The course bundle includes 23 training hours, 298 on-demand videos, closed captions for accessibility, 30 different topics to explore, and 92 prep questions to test your knowledge. Upon completion, you’ll receive a Certificate of Completion.
I’m a beginner in digital marketing. Is this IT Training course suitable for me?
Absolutely! This course bundle contains six of the most desired and beneficial courses in the marketing and sales field. Whether you’re a beginner in this field or a seasoned professional, this ITU Bundle is designed to take your skill set to the next level.
How will this IT Training course help advance my career?
In today’s competitive market, having credentials that prove you’ve mastered digital marketing and sales can give you a significant advantage. This course will provide you with a firm understanding of how to use platforms like Facebook, Google Analytics, and Google for marketing and sales, which are skills highly sought after in many industries today.
Proudly DisplayYour Achievement
Upon completion of your training, you’ll receive a personalized certificate of completion to help validate to others your new skills.
Course Outline
Social Media & Digital Marketing 101 Course Content
Module 1 Online Lead Generation
Intro to Social Media Digital Marketing
Online Lead Generation prt1
Online Lead Generation prt2
Lead Examples
Live Streaming Video for Leads
Lead Generation
Using Your Customers
Be Ready
Module 2 Facebook, LinkedIn, and YouTube 101
Create a Facebook Business Page
Facebook Setup
Marketing in Facebook Groups
Messenger Bots
More on Messenger
Facebook Video using InShot
Repurposing
Setting Up LinkedIn Pro le
Benefits of YouTube
Module 3 List Building & Email Marketing
Email List prt1
Email List prt2
MailChimp prt1
MailChimp prt2
Email Content Ideas
Email summary
Module 4 Creating Social Media Content and Marketing Materials with Canva and other Apps
Canva Image Creation
Making a video with your phone
InShot video
Purpose Video Marketing
Transcribing Video
Word Swag
Ripl
Instagram prt1
Instagram prt2
Instagram prt3
Module 5 Sales Funnels
Click Funnel prt1
Click Funnel prt2
Funnel Building prt1
Funnel Building prt2
Module 6 Apps & Tools Review
Social Media apps
Podcasting
Customer Value Letter
Tips and Tricks
Fiverr
Outro
Marketing Tools and Tips for Success Course Content
Marketing Tools and Tips for Success
Determine Your Goals
Create Your Persona Or Voice
Decide On Your Platforms
Establishing A Social Media Manager
Coordinate With Customer Service
Create A Predetermined Crisis Management Plan
Stick To The Script
Building Relationships With The Media
Find Your Evangelist
Stay Informed Part 1
Stay Informed Part 2
Bitly
Woobox Part 1
Woobox Part 2
HootSuite Part 1
HootSuite Part 2
Storify
Social Media Rules And Tips
Social Media Conclusion
Tweetdeck-Boolean Search
Marketing with Google and YouTube Course Content
Marketing with Google and YouTube
Introduction To Google Plus
Overview Of The Interface
Setting Up A Google Plus Page
Linking Your Other Social Networks
Linking Your Website To Your Google Plus Page
Review Of Your Google Plus Dashboard
Notification Settings For Google Plus
Photo Settings In Google Plus
Google Plus And YouTube
YouTube Advanced Settings
Interface For Uploaded Videos
Sharing Videos Across Your Social Network
Updating Your About Section
Quick Recap Of Everything Covered So Far
Basics of Marketing with Social Media Course Content
Basics of Marketing with Social Media
Social Media Introduction
Creating A Google Account
Setting Up Your Twitter Account
Getting Your Twitter House In Order
Why Facebook For Your Business
Using Facebook As A Business
Setting Up Your Business Page
Setting Your Cover Photo
Tying It All Together
Tip-Adding Admins In Facebook
Google Analytics Course Content
Module 1: Introduction to Google Analytics
Intro Definitions-Part 1
Intro Definitions-Part 2
How Google Analytics Works
Module 2: Fundamentals of Google Analytics
Build Analytics Infrastructure
Setting Up Conversion Data
Setting Up E-Commerce And Goal Tracking
Cross Domain Tracking
Input New Users
Examine Data Points
Module 3: Basics of Google Anayltics
Basic Features
Dashboard
Shortcuts
Adding A Dashboard
Sharing Reports
Alerts
Realtime Analytics
Standard Reports
Views
Module 4: Reports in Google Analytics
Acquisitions Intro
All Traffic Acquisitions
Acquisitions Overview
Acquisitions Channels
All Referrals
Campaign
Keywords
Social
Webmaster Tools
Module 5: Behavioral Reports
Behavioral Reports Intro
Dimensions
Content Drilldown
Landing Pages
Exit Pages
Event Flow Report
Working With Events
Site Search Report-Part 1
Site Search Report-Part 2
Site Search Report-Part 3
Site Search Report-Part 4
Behavior Flow Report
Site Speed
Using Site Speed Search
Page Timings
Speed Suggestions
User Timing Adsense
Experiments
Inpage Analytics
Module 6: Audience
Audience Reports
Location Report
Language
Behavior
Frequency Recency
Engagement Report
Technology Reports
Mobile Reporting
Demographic Report
Interests
Visitor Flow Chart
Module 7: Conversions
Intro To Module 7
Funnel Visualization
Goal Flow Report
Reverse Goal Path
Goal URLs
E-commerce Reports
Product Performance Reports
Transactions Report
Time To Purchase Report
Multi-Channels Funnels Report
Assisted Conversion Report
Top Conversion Paths Report
Time Log And Path Length Report
Attribution Report And Model Comparison Tool
Conclusion
Social Media Course Content
Module 1.0 Introduction
Social Media Introduction
Creating A Google Account
Setting Up Your Twitter Account
Getting Your Twitter House In Order
Why Facebook For Your Business
Using Facebook As A Business
Setting Up Your Business Page
Setting Your Cover Photo
Tying It All Together
Tip-Adding Admins In Facebook
Module 2.0 Adjusting Your Facebook Settings
Adjusting Your Settings-Part1
Adjusting Your Settings-Part2
Adjusting Your Settings-Part3
Updating Your Page Info-Part1
Updating Your Page Info-Part2
Tips For Getting 25 Likes
Using Facebook As Your Business Page
Module 3.0 Posting on Facebook
What Kind Of Person Would Your Business Be
How To Post To Facebook
What To Post
Sharing Posts
Sharing Links
Pinning And Highlighting With Posts
Tips For GeneratingTraffic
Getting Notifications And Staying In Clients News Feed
Comment Moderation
The Activity Log-Where Do Hidden Posts Go
Scheduling Posts
Module 7.0 Twitter
Limiting the Number Of Actions
Setting Your Twitter Preferences
Finish Setting Up Your Profile
Twitter Widgets
Who To Follow
Connect
Bringing Followers From Facebook
Intro To Hashtags
Examples Of Hashtags
Monitoring Whats Going On
Using Twitter For Social Listening
Social Media Tips
Hashtags Across Social Media
Module 8.0 Pinterest
Overview Of Pinterest
How Does Pinterest Relate To Your Business
Industry Specific Sites
The Uses of Pinterest
Conclusion Of Pinterest
Module 9.0 Reddit
Introduction To Reddit
The Rules Of Reddit
Module 11.0 LinkedIn
Introduction To LinkedIn
Overview Of The Interface And Settings
Open Link Settings
LinkedIn Groups
Adding And Removing Applications
Basic Account Settings
Updating Your Public Profile
LinkedIn Connections Groups And Pages
LinkedIn Channels And Today
Advertising On LinkedIn
Module 12.0 Google+ and Youtube
Introduction To Google Plus
Overview Of The Interface
Setting Up A Google Plus Page
Linking Your Other Social Networks
Linking Your Website To Your Google Plus Page
Review Of Your Google Plus Dashboard
Notification Settings For Google Plus
Photo Settings In Google Plus
Google Plus And YouTube
YouTube Advanced Settings
Interface For Uploaded Video
Sharing Videos Across Your Social Network
Updating Your About Section
Quick Recap Of Everything Covered So Far
Module 14.0 Additional Tools
Bitly
Woobox-Part1
Woobox-Part2
Hoot Suite-Part1
Hoot Suite-Part2
Storify
Social Media Rules And Tips
Tweet deck-Boolean Search
Social Media Conclusion
Module 4.0 Facebook Advertising
Intro To Facebook Advertising
Setup Advertising Account
Types Of Advertising On Facebook
Ad Testing
Choosing Our Audience-Location
Choosing Our Audience-Age And Gender
Choosing Our Audience-Precise Interests
Choosing Our Audience-Broad Categories
Choosing Our Audience-Connections
Choosing Our Audience-Advanced Targeting Options
Choosing Our Audience-Campaign And Budget
Other Types Of Ads-Part1
Other Types Of Ads-Part2
Ad Campaign Manager-Part1
Ad Campaign Manager-Part2
Outside URLs
Building Ad Text
News Feed Format And Creating Your Audience
Campaign Pricing And Schedule
Ad Campaign Tracker
Module 5.0 Facebook Insights
Facebook Insights-Overview Intro
Analyzing Page Posts
Engaged Users
Talking About This
Virality
Likes
Reach
Reach And Frequency
Page Visits
Talking About This
Conclusion
Module 6.0 Facebook Analytics
6.0 New Facebook Analytics Overview
6.1 Page Likes
6.2 Post Reach
6.3 Page Visits
6.4 Posts
6.5 People
New Facebook Analytics Overview
Page Likes
Post Reach
Page Visits
Posts
People
Module 10.0 Tumblr
Tumblr Introduction
Setting Up A Tumblr
Dashboard
Posting To Tumblr
Testing Your Post
URL Post
Chat Post
Audio On Tumblr
Video On Tumblr
Tumblr Conclusion
Module 13.0 Best Practices
Determine Your Goals
Create Your Persona Or Voice
Decide On Your Platforms
Establishing A Social Media Manager
Coordinate With Customer Service
Create A Predetermined Crisis Management Plan
Stick To The Script
Building Relationships With The Media
Find Your Evangelist
Stay Informed-Part1
Stay Informed-Part2
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Marketing, Google Analytics and Social Media Training Bundle
Marketing, Google Analytics and Social Media Training Bundle
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Smooth delivery and easy access to LMS. Good to see that the LMS offers progress tracking. Would be great if badges were offered on completion of courses to share via Credly to future employers.