The objective of the Social Media & Digital Marketing course is to help business owners with the online portion of their business through creative marketing ideas implemented through the power of social media, online tools and apps. In this course we are going to take a deep dive into how to generate ideas through online marketing with social media, live streaming, purposefully posting on social media, and lead capture methods. These ideas will then be looked at with the objective of creating reusable content for social media as well as other content platforms (emails, blogging, video and making them all work together without investing a lot of time). You will learn to setup your business Facebook page, use Facebook groups to generate leads and live video topics. We take a step by step look at setting up each part of your page to its max. to attract your ideal customer/client and get them to follow you and eventually do business with you. Do not worry if you do not have anything in place as of yet, this course is a great start for beginners and will get you up to speed in no time.
The Social Media & Digital Marketing 101 course is organized into the following modules. Click a module title to view the video list contained in each section.
Module 1 Online Lead Generation
Intro to Social Media Digital Marketing
Online Lead Generation prt1
Online Lead Generation prt2
Live Streaming Video for Leads
Using Your Customers
Module 2 Facebook, LinkedIn, and YouTube 101
Create a Facebook Business Page
Marketing in Facebook Groups
More on Messenger
Facebook Video using InShot
Setting Up LinkedIn Pro le
Benefits of YouTube
Module 3 List Building & Email Marketing
Email List prt1
Email List prt2
Email Content Ideas
Module 4 Creating Social Media Content and Marketing Materials with Canva and other Apps
Canva Image Creation
Making a video with your phone
Purpose Video Marketing
Module 5 Sales Funnels
Click Funnel prt1
Click Funnel prt2
Funnel Building prt1
Funnel Building prt2
Module 6 Apps & Tools Review
Social Media apps
Customer Value Letter
Tips and Tricks
5 Hours 43 Minutes
43 Course Videos
Instructor Led Lectures
All ITU Courses replicate a live class experience with an instructor on screen delivering the course's theories and concepts.
These lectures are pre-recorded and available to the user 24/7. They can be repeated, rewound, fast forwarded.
Visual Demonstrations, Educational Games & Flashcards
ITU recognizes that all students do not learn alike and different delivery mediums are needed in order to
achieve success for a large student base. With that in mind, we delivery our content in a variety of different
ways to ensure that students stay engaged and productive throughout their courses.
Mobile Optimization & Progress Tracking
Our courses are optimized for all mobile devices allowing students to learn on the
go whenever they have free time. Students can access their courses from anywhere
and their progress is completely tracked and recorded.
Practice Quizzes and Exams
ITU Online's custom practice exams prepare you for your exams differently
and more effectively than the traditional exam preps on the market. Students will
have practice quizzes after each module to ensure you are confident on the topic you are learning.
World Class Learning Management System
ITU provides the next generation learning management system (LMS). An experience that combines the
feature set of traditional Learning Management Systems with advanced functionality designed to make
learning management easy and online learning engaging from the user’s perspective.