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Course Description
The objective of the Social Media & Digital Marketing course is to help business owners with the online portion of their business through creative marketing ideas implemented through the power of social media, online tools and apps.
In this course, students take a deep dive into how to generate ideas through online marketing with social media, live streaming, purposefully posting on social media, and lead capture methods. These ideas will then be looked at with the objective of creating reusable content for social media as well as other content platforms like emails, blogging, video and making them all work together.
What you will learn:
This course includes 6 hours of instruction and 43 videos. Students will learn how to setup business Facebook pages, use Facebook groups to generate leads and live video topics. The instructors will take a step by step look at setting up each part of the pages to its max and how to attract your ideal customer/client and get them to follow you and eventually do business with you.
Additional information
5 Hours 43 Minutes | |
43 Course Videos |
Course Videos
This course contains the following modules and videos. Click the down arror to view video details.
Module 1 Online Lead Generation
- Intro to Social Media Digital Marketing
- Online Lead Generation prt1
- Online Lead Generation prt2
- Lead Examples
- Live Streaming Video for Leads
- Lead Generation
- Using Your Customers
- Be Ready
Module 2 Facebook, LinkedIn, and YouTube 101
- Create a Facebook Business Page
- Facebook Setup
- Marketing in Facebook Groups
- Messenger Bots
- More on Messenger
- Facebook Video using InShot
- Repurposing
- Setting Up LinkedIn Pro le
- Benefits of YouTube
Module 3 List Building & Email Marketing
- Email List prt1
- Email List prt2
- MailChimp prt1
- MailChimp prt2
- Email Content Ideas
- Email summary
Module 4 Creating Social Media Content and Marketing Materials with Canva and other Apps
- Canva Image Creation
- Making a video with your phone
- InShot video
- Purpose Video Marketing
- Transcribing Video
- Word Swag
- Ripl
- Instagram prt1
- Instagram prt2
- Instagram prt3
Module 5 Sales Funnels
- Click Funnel prt1
- Click Funnel prt2
- Funnel Building prt1
- Funnel Building prt2
Module 6 Apps & Tools Review
- Social Media apps
- Podcasting
- Customer Value Letter
- Tips and Tricks
- Fiverr
- Outro
Social Media & Digital Marketing 101
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Instructor Led Courses
All ITU Courses replicate a live class experience with an instructor on screen delivering the course's theories and concepts. These lectures are pre-recorded and available to the user 24/7. They can be repeated, rewound, fast-forwarded.
Visual Demonstrations, Educational Games & Flashcards
ITU recognizes that all students do not learn alike and different delivery mediums are needed in order to achieve success for a large student base. With that in mind, we deliver our content in a variety of different ways to ensure that students stay engaged and productive throughout their courses.
Mobile Optimization & Progress Tracking
Our courses are optimized for all mobile devices allowing students to learn on the go whenever they have free time. Students can access their courses from anywhere and their progress is completely tracked and recorded.
Practice Quizzes and Exams
ITU Online's custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. Students will have practice quizzes after each module to ensure you are confident on the topic you are learning.
World Class Learning Management System
ITU provides the next generation learning management system (LMS). An experience that combines the feature set of traditional Learning Management Systems with advanced functionality designed to make learning management easy and online learning engaging from the user’s perspective.
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347-650-2528
855-488-5327
Email
customerservice@ituonline.com
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Clearwater, FL 33761
