Course Description

This course will teach students how to master Google Analytics; from the basics all the way through the most advanced features.>Once complete, students will be masters at reporting, behavioral data, audience conversion, and will have an extremely well-rounded knowledge base of Google Analytics software. Being proficient in Google Analytics will easily set you apart in the job market, especially since almost every business has an online presence that is crucial to their success.

Google Analytics

Additional information

5 Hours

72 Course Videos

75 Test Questions

Course Videos

This course contains the following modules and videos. Click the down arror to view video details.

Module 1: Introduction to Google Analytics
  • Intro Definitions-Part 1
  • Intro Definitions-Part 2
  • How Google Analytics Works
Module 2: Fundamentals of Google Analytics
  • Build Analytics Infrastructure
  • Setting Up Conversion Data
  • Setting Up E-Commerce And Goal Tracking
  • Cross Domain Tracking
  • Input New Users
  • Examine Data Points
Module 3: Basics of Google Anayltics
  • Basic Features
  • Dashboard
  • Shortcuts
  • Adding A Dashboard
  • Sharing Reports
  • Alerts
  • Realtime Analytics
  • Standard Reports
  • Views
Module 4: Reports in Google Analytics
  • Acquisitions Intro
  • All Traffic Acquisitions
  • Acquisitions Overview
  • Acquisitions Channels
  • All Referrals
  • Campaign
  • Keywords
  • Social
  • Webmaster Tools
Module 5: Behavioral Reports
  • Behavioral Reports Intro
  • Dimensions
  • Content Drilldown
  • Landing Pages
  • Exit Pages
  • Event Flow Report
  • Working With Events
  • Site Search Report-Part 1
  • Site Search Report-Part 2
  • Site Search Report-Part 3
  • Site Search Report-Part 4
  • Behavior Flow Report
  • Site Speed
  • Using Site Speed Search
  • Page Timings
  • Speed Suggestions
  • User Timing Adsense
  • Experiments
  • Inpage Analytics
Module 6: Audience
  • Audience Reports
  • Location Report
  • Language
  • Behavior
  • Frequency Recency
  • Engagement Report
  • Technology Reports
  • Mobile Reporting
  • Demographic Report
  • Interests
  • Visitor Flow Chart
Module 7: Conversions
  • Intro To Module 7
  • Funnel Visualization
  • Goal Flow Report
  • Reverse Goal Path
  • Goal URLs
  • E-commerce Reports
  • Product Performance Reports
  • Transactions Report
  • Time To Purchase Report
  • Multi-Channels Funnels Report
  • Assisted Conversion Report
  • Top Conversion Paths Report
  • Time Log And Path Length Report
  • Attribution Report And Model Comparison Tool
  • Conclusion

Google Analytics

$99.00

Google Analytics

Instructor Led Courses

All ITU Courses replicate a live class experience with an instructor on screen delivering the course's theories and concepts.

These lectures are pre-recorded and available to the user 24/7. They can be repeated, rewound, fast-forwarded.

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Visual Demonstrations, Educational Games & Flashcards

ITU recognizes that all students do not learn alike and different delivery mediums are needed in order to achieve success for a large student base. With that in mind, we deliver our content in a variety of different ways to ensure that students stay engaged and productive throughout their courses.

Google Analytics

Mobile Optimization & Progress Tracking

Our courses are optimized for all mobile devices allowing students to learn on the go whenever they have free time. Students can access their courses from anywhere and their progress is completely tracked and recorded.

Google Analytics

Practice Quizzes and Exams

ITU Online's custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. Students will have practice quizzes after each module to ensure you are confident on the topic you are learning.

Google Analytics

World Class Learning Management System

ITU provides the next generation learning management system (LMS). An experience that combines the feature set of traditional Learning Management Systems with advanced functionality designed to make learning management easy and online learning engaging from the user’s perspective.

Need help? Call our support team at (855) 488-5327

ITU Online IT Training

ITU Online IT Training

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