This course will teach students how to master Google Analytics; from the basics all the way through the most advanced features.>Once complete, students will be masters at reporting, behavioral data, audience conversion, and will have an extremely well-rounded knowledge base of Google Analytics software. Being proficient in Google Analytics will easily set you apart in the job market, especially since almost every business has an online presence that is crucial to their success.
This course contains the following modules and videos. Click the down arror to view video details.
Module 1: Introduction to Google Analytics
Intro Definitions-Part 1
Intro Definitions-Part 2
How Google Analytics Works
Module 2: Fundamentals of Google Analytics
Build Analytics Infrastructure
Setting Up Conversion Data
Setting Up E-Commerce And Goal Tracking
Cross Domain Tracking
Input New Users
Examine Data Points
Module 3: Basics of Google Anayltics
Adding A Dashboard
Module 4: Reports in Google Analytics
All Traffic Acquisitions
Module 5: Behavioral Reports
Behavioral Reports Intro
Event Flow Report
Working With Events
Site Search Report-Part 1
Site Search Report-Part 2
Site Search Report-Part 3
Site Search Report-Part 4
Behavior Flow Report
Using Site Speed Search
User Timing Adsense
Module 6: Audience
Visitor Flow Chart
Module 7: Conversions
Intro To Module 7
Goal Flow Report
Reverse Goal Path
Product Performance Reports
Time To Purchase Report
Multi-Channels Funnels Report
Assisted Conversion Report
Top Conversion Paths Report
Time Log And Path Length Report
Attribution Report And Model Comparison Tool
Instructor Led Courses
All ITU Courses replicate a live class experience with an instructor on screen delivering the course's theories and concepts. These lectures are pre-recorded and available to the user 24/7. They can be repeated, rewound, fast-forwarded.
Visual Demonstrations, Educational Games & Flashcards
ITU recognizes that all students do not learn alike and different delivery mediums are needed in order to achieve success for a large student base. With that in mind, we deliver our content in a variety of different ways to ensure that students stay engaged and productive throughout their courses.
Mobile Optimization & Progress Tracking
Our courses are optimized for all mobile devices allowing students to learn on the go whenever they have free time. Students can access their courses from anywhere and their progress is completely tracked and recorded.
Practice Quizzes and Exams
ITU Online's custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. Students will have practice quizzes after each module to ensure you are confident on the topic you are learning.
World Class Learning Management System
ITU provides the next generation learning management system (LMS). An experience that combines the feature set of traditional Learning Management Systems with advanced functionality designed to make learning management easy and online learning engaging from the user’s perspective.
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