Social Media

$599.00

Description

Social Media is the new word of mouth, and has replaced traditional communication mediums in recent years. Most people are only scratching the surface on the interesting things they can do with these social media websites. This Course Bundle includes 10 hours of training covering Facebook, Twitter, Linkedin, Reddit, Pinterest and many others.

Outline

Module 1: Introduction

1.0 Social Media Introduction

1.1 Creating an Google Account

1.2 Setting Up Your Twitter Account

1.3 Getting Your Twitter House in Order

1.4 Why Facebook for Your Business?

1.5 Using Facebook as a Business

1.6 Setting Up Your Business Page

1.7 Setting Your Cover Photo

1.8 Tying It All Together

1.9 Tip – Adding Admins in Facebook

Module 2: Adjusting Your Facebook Settings

2.0 Adjusting Your Settings – Part 1

2.1 Adjusting Your Settings – Part 2

2.2 Adjusting Your Settings – Part 3

2.3 Updating Your Page Info – Part 1

2.4 Updating Your Page Info – Part 2

2.5 Tips for Getting 25 Likes

2.6 Using Facebook as Your Business Page

Module 3: Posting on Facebook

3.0 What Kind of Person Would Your Business Be?

3.1 How to Post to Facebook

3.2 What to Post

3.3 Sharing Posts

3.4 Sharing Links

3.5 Pinning and Highlighting with Posts

3.6 Tips for Generating Traffic

3.7 Getting Notifications and Staying in Clients New Feed

3.8 Comment Moderation

3.9 The Activity Log – Where Do Hidden Posts Go?

3.10 Scheduling Posts

Module 4: Facebook Advertising

4.1 Setup Advertising Account

4.2 Types of Advertising on Facebook

4.3 Ad Testing

4.4 Choosing Our Audience – Location

4.5 Choosing Our Audience – Age and Gender

4.6 Choosing Our Audience – Precise Interests

4.7 Choosing Our Audience – Broad Categories

4.8 Choosing Our Audience – Connections

4.9 Choosing Our Audience – Advanced Targeting Options

4.10 Choosing Our Audience – Campaign and Budget

4.11 Other Types of Ads Part 1

4.12 Other Types of Ads Part 2

4.13 Ad Campaign Manager Part 1

4.14 Ad Campaign Manager Part 2

4.15 Outside URLs

4.16 Building Ad Text

4.17 News Feed Format & Creating Your Audience

4.18 Creating Your Audience / Campaign Pricing & Schedule

4.19 Ad Campaign Tracker

Module 5: Facebook Insights

5.0 Facebook Insights – Overview Intro

5.1 Analyzing Page Posts

5.2 Engaged Users

5.3 Talking About This

5.4 Virality

5.5 Likes

5.6 Reach

5.7 Reach & Frequency

5.8 Page Visits

5.9 Talking About This

5.10 Conclusion

Module 6: Facebook Analytics

6.0 New Facebook Analytics Overview

6.1 Page Likes

6.2 Post Reach

6.3 Page Visits

6.4 Posts

6.5 People

Module 7: Twitter

7.0 Limiting the Number of Actions

7.1 Setting Your Twitter Preferences

7.2 Finish Setting Up Your Profile

7.3 Twitter Widgets

7.4 Who to Follow

7.5 Connect

7.6 Bringing Followers from Facebook

7.7 Intro to Hashtags

7.8 Examples of Hashtags

7.9 Monitoring What’s Going On

7.10 Using Twitter for Social Listening

7.10 Social Media Tips

7.11 Hashtags Across Social Media

Module 8: Pinterest

8.0 Overview of Pinterest

8.1 How does Pinterest Relate to Your Business?

8.2 Industry Specific Sites

8.3 Social Media Tip #P

8.4 Conclusion of Pinterest

Module 9: Reddit

9.0 Introduction to Reddit

9.1 The Rules of Reddit

Module 10: Tumblr

10.0 Tumblr Introduction

10.1 Setting Up A Tumblr

10.2 Dashboard

10.3 Posting to Tumblr

10.4 Testing Your Post

10.5 URL post

10.6 Chat post

10.7 Audio on Tumblr

10.8 Video on Tumblr

10.9 Tumblr Conclusion

Module 11: LinkedIn

11.0 Introduction to LinkedIn

11.1 Overview of the Interface & Settings

11.2 OpenLink Settings

11.3 LinkedIn Groups

11.4 Adding and Removing Applications

11.5 Basic Account Settings

11.6 Updating Your Public Profile

11.7 LinkedIn Connections, Groups and Pages

11.8 LinkedIn Channels & Today

11.9 Advertising on LinkedIn

Module 12: Google+ and Youtube

12.0 Introduction to Google+

12.1 Overview of the Interface

12.2 Setting Up a Google Plus Page

12.3 Linking Your Other Social Networks

12.4 Linking Your Website to Your Google+ Page

12.5 Review of Your Google+ Dashboard

12.6 Notification Settings for Google+

12.7 Photo Settings in Google+

12.8 Google+ & YouTube

12.9 YouTube Advanced Settings

12.10 Interface for Uploaded Videos

12.11 Sharing Videos Across Your Social Network

12.12 Updating Your About Section

12.13 Quick Recap of Everything Covered So Far

Module 13: Best Practices

13.0 Determine Your Goals

13.1 Create Your Persona or Voice

13.2 Decide On Your Platforms

13.3 Establishing A Social Media Manager

13.4 Coordinate with Customer Service

13.5 Create a Predetermined Crisis Management Plan

13.6 Stick to the Script

13.7 Build Relationships With the Media

13.8 Find Your ‘Evangelist’

13.9 Stay Informed Part 1

13.10 Stay Informed Part 2

Module 14: Additional Tools

14.0 Bitly

14.1 Woobox

14.2 Woobox Cont’d

14.3 HootSuite

14.4 HootSuite Cont’d

14.5 Storify

14.6 Social Media ‘Rules’ and Tips

14.7 Social Media Conclusion

14.8 Tweetdeck – Boolean Search