Google Analytics - ITU Online

Google Analytics

This Course will teach students how to master Google Analytics; from the basics all the way through the most advanced features. Once complete, students will be masters at reporting, behavioral data, audience conversion and will have an extremely well-rounded knowledge base with this software.

Included In This Course

Included In This Course

Total Hours
4 Training Hours
Google Analytics
72 On-demand Videos
Closed Caption

Closed Captions

Course Topics
7  Topics
Prep Questions
75 Prep Questions
Google Analytics

Certificate of Completion

Course Description

Note: Google has released released an updated version, GA4. Please head over to our latest version Google Analytics 4 – GA4 Training Course.

Decorative Word Slash

Are you running Google Analytics on your website? On July 1, 2023, Google will stop processing data on the Universal Analytics platform and move to their newest Google Analytics Version, GA4. Make sure you are ready with our newest Google Analytics GA4 training course.

Course Description:

Mastering Google Analytics: A Comprehensive Guide for Digital Success Google Analytics is more than just a tool; it’s the gateway to understanding digital success. Our course, designed for both beginners and advanced users, offers a journey through Google Analytics’ core features and cutting-edge techniques. From account setup to tracking codes, and from audience insights to conversion strategies, this course is your all-in-one guide to becoming a Google Analytics expert. Embrace the power of data analysis and learn how to transform numbers into actionable business strategies.

Course Benefits:

Navigating the Digital Landscape with Google Analytics Expertise In the digital era, mastering Google Analytics is crucial. Our course equips you with the skills to interpret behavioral data, enhance audience conversion, and leverage e-commerce analytics effectively. You’ll learn to dissect complex data, craft compelling reports, and make data-driven decisions. These skills are invaluable in a market where digital presence is synonymous with business success. Graduates of our course stand out in the job market, armed with a comprehensive understanding of web analytics and a certificate of completion to showcase their expertise.

Who Is The Course For:

A Tailored Learning Experience for Aspiring Analytics Professionals Whether you’re starting from scratch or aiming to enhance your existing analytics skills, this course is tailored for you. It’s perfect for digital marketers, e-commerce specialists, data analysts, and anyone eager to delve into the world of Google Analytics. With no prior experience required, our course guides you from the basics to the advanced intricacies of Google Analytics. This journey ensures that upon completion, you are not just familiar with Google Analytics, but you are proficient in transforming digital data into tangible business growth.

Frequently Asked Questions About Google Analytics Course

What will I learn in this Google Analytics Online Course?

You’ll master Google Analytics from the basics to the most advanced features. This includes skills in reporting, understanding behavioral data, and audience conversion. You’ll also learn how to create an account, implement tracking codes, analyze basic reports, track activities, develop actionable insights, and set up goals and campaign tracking​.

What is included in the IT Training Course?

The course includes 4 hours of training, 72 on-demand videos, closed captions, 7 topics, 75 prep questions, and you’ll receive a certificate of completion upon finishing the course​.

Who is this Google Analytics Online Course for?

This course is perfect for anyone looking to master Google Analytics, whether you’re starting from scratch or wanting to enhance your existing skills. Being proficient in Google Analytics is a great asset in the job market, as most businesses have an online presence and need people with a strong understanding of digital marketing and e-commerce.

What is Google Analytics 4 (GA4) and why is it important?

Google has introduced an updated version of Google Analytics, known as GA4. As of July 1, 2023, Google will stop processing data on the older Universal Analytics platform and move to GA4. It’s important to be ready for this change, and our Google Analytics Online Course can help you with that.

Do I need to have any prior experience with Google Analytics to take this course?

No, you don’t need any prior experience. The course is designed to guide you from the basics all the way through to the most advanced features of Google Analytics​.

Proudly Display
Your Achievement

Upon completion of your training, you’ll receive a personalized certificate of completion to help validate to others your new skills.
Example Certificate

Course Outline

Google Analytics Course Content

Module 1: Introduction to Google Analytics

  •    Intro Definitions-Part 1

  •    Intro Definitions-Part 2

  •    How Google Analytics Works

Module 2: Fundamentals of Google Analytics

  •    Build Analytics Infrastructure

  •    Setting Up Conversion Data

  •    Setting Up E-Commerce And Goal Tracking

  •    Cross Domain Tracking

  •    Input New Users

  •    Examine Data Points

Module 3: Basics of Google Anayltics

  •    Basic Features

  •    Dashboard

  •    Shortcuts

  •    Adding A Dashboard

  •    Sharing Reports

  •    Alerts

  •    Realtime Analytics

  •    Standard Reports

  •    Views

Module 4: Reports in Google Analytics

  •    Acquisitions Intro

  •    All Traffic Acquisitions

  •    Acquisitions Overview

  •    Acquisitions Channels

  •    All Referrals

  •    Campaign

  •    Keywords

  •    Social

  •    Webmaster Tools

Module 5: Behavioral Reports

  •    Behavioral Reports Intro

  •    Dimensions

  •    Content Drilldown

  •    Landing Pages

  •    Exit Pages

  •    Event Flow Report

  •    Working With Events

  •    Site Search Report-Part 1

  •    Site Search Report-Part 2

  •    Site Search Report-Part 3

  •    Site Search Report-Part 4

  •    Behavior Flow Report

  •    Site Speed

  •    Using Site Speed Search

  •    Page Timings

  •    Speed Suggestions

  •    User Timing Adsense

  •    Experiments

  •    Inpage Analytics

Module 6: Audience

  •    Audience Reports

  •    Location Report

  •    Language

  •    Behavior

  •    Frequency Recency

  •    Engagement Report

  •    Technology Reports

  •    Mobile Reporting

  •    Demographic Report

  •    Interests

  •    Visitor Flow Chart

Module 7: Conversions

  •    Intro To Module 7

  •    Funnel Visualization

  •    Goal Flow Report

  •    Reverse Goal Path

  •    Goal URLs

  •    E-commerce Reports

  •    Product Performance Reports

  •    Transactions Report

  •    Time To Purchase Report

  •    Multi-Channels Funnels Report

  •    Assisted Conversion Report

  •    Top Conversion Paths Report

  •    Time Log And Path Length Report

  •    Attribution Report And Model Comparison Tool

  •    Conclusion

Add a review
Currently, we are not accepting new reviews
4.8
Based on 78 reviews
1-5 of 78 reviews
  1. Smooth delivery and easy access to LMS. Good to see that the LMS offers progress tracking. Would be great if badges were offered on completion of courses to share via Credly to future employers.

Google Analytics
 

$49.00

OR

Subscribe To All-Access
Lock In $14.99 / Month Forever

Gain access to this training and all our other courses, offering over 2,500 hours of content, with our cost-effective monthly subscription. No obligations. Cancel anytime.

$49.00 $14.99 Monthly

Google Analytics

GA4 training
Google Analytics
Additional Options to Access This Training
This training is also part of our extensive training library containing over 225 courses, 12,000+ videos and over 19,000 practice test questions.

Monthly All-Access Subscription
7 Days Free - $39.00 / month

A great option at an affordable monthly price.

Annual All-Access Subscription
$229 / year

A discounted price when paying for your All Access library on an annual basis.

Lifetime All-Access Library
$379 One time payment

Exceptional Value. Pay once, never have to buy IT training again.

Related Courses

$49.00

Learn the basics of starting a successful YouTube channel with our course Starting Your Own YouTube. Enroll now and get ahead of the competition!

earners explore various techniques of how to create and share content through digital marketing platforms such as social media, live streaming, purposeful posts on social networks, and lead capture methods via the Starting Your Own YouTube Channel 101 online course. These ideas will be used to develop reusable multimedia content that can be adapted across multiple outlets including emails, blogs, videos and more — all while forming a cohesive unit that works together in harmony.

Add To Cart

$49.00

Learn how to market effectively with our Marketing, Google Analytics and Social Media Training Bundle. Get certified in digital marketing skills today!

Our ITU course bundle is comprised of 11 comprehensive courses that cover a wide range of platforms such as Facebook, Google Analytics and Marketing with Google. our Marketing, Google Analytics and Social Media Training Bundle – after taking these courses, participants will be well-versed in how to leverage the taught skills for marketing and sales objectives – ultimately positioning them to excel in their careers.

Add To Cart

$49.00

Master the basics of Marketing with Social Media through our online course. Learn the latest trends and techniques to boost your social media presence.

Introduce you to social media, how businesses use Facebook, and the benefits of having a business page with our Basics of Marketing with Social Media training course. By tying it all together, this course provides valuable information on growing your business through Meta.

Add To Cart